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Reddit is concentrating on international markets such as the U.K., India, Brazil, and the Philippines to bolster its user base.
More than 50% of Reddit’s user base is outside of the U.S., the company’s chief operating officer, Jen Wong, told CNBC in an interview.
Wong highlighted India, signaling that English-speaking users from the country are engaging in topics like cricket and Bollywood.
“India’s growing really rapidly. We see a big opportunity in India,” she told the publication.
The company plans to expand on its translation efforts as it aims to expand its machine-learning-based translation feature to over 30 countries through 2025, CEO Steve Huffman said in October.
The U.S. still accounts for 83% of Reddit’s total revenue, per its third-quarter results. Wong told CNBC that the company plans to expand its local advertising to other countries.